I have been working on my Facebook profile for over a year, and I have learned some good tips about how to do attraction marketing on Facebook. I would like to share them with you here. I picked up some of these things from a former company that specializes in teaching about social media, and also some from more recent ventures with excellent training on this subject.
What do I mean by Attraction Marketing?
Perhaps you already familiar with this term. If not, I will just say that a lot of people have an aversion to selling, or chasing people. Attraction Marketing is about getting people to approach you to find out what your business is. This is very possible if you know how. You can get it so people are asking to be your friend, and asking what you do.
Step 1: Profile Setup
First of all, you have to set up the profile properly. It is best to be friendly and not openly promoting your business on your Facebook profile. So if you have pictures with the name of your business, you need to change them. If you have a bunch of business links under your name, you need to remove those as well. You can have some links but they need to be to free content that you are sharing to be helpful, and not to something that is making you money.
This may seem counter-intuitive. How am I supposed to promote my business, you may be saying, without mentioning it?
There are ways.
There are some big exceptions to these suggestions or rules. If you are an Influencer (i.e. you already have a large group of people following you) then you don’t need to do this. If you have ways of promoting your business that don’t rely on social media you may be able to get away with it too. If you are primarily providing tools or services to other businesses rather than seeking out individual members or customers then having your business information visible may work. I am only speaking of the ordinary, non-Influencer business entrepreneur who is struggling to get people onto your profile.
It is also helpful to fill out your About section and include the personal details like your location and your birth date. These help people see that you are being open about yourself and helps them relate to you.
Another big one – your pictures. In particular, you want your profile picture to be a picture of you, smiling and looking into the camera. Not a picture of your cat or your kids, YOU. It is YOU that you want people to be attracted to, so use a nice-looking picture. Also, it is suggested to use your real name, for the same reasons, establishing trust and personal connections.
This is part of what we call Personal Branding. Another aspect of this would be, if you have social media profiles for your business on other platforms, use the same name and pictures for all of them so you are easy to identify as being the same person.
Step 2: Give and Take
In other words, be SOCIAL on social media. Like and comment on other people’s posts, join groups and participate there. Don’t be blasting people with your business links but act like a normal person. This will go a long way.
Also you don’t want information about your business to be in the first message you send someone when they become your friend. You need to establish that relationship first. Ask what they do, find out if they are having issues or problems. And then if your business or product can help with that problem it is okay to send them information.
Step 3: Good Informational Content
Ideally you want to be posting at least 3 times a week. These posts should be a mix of different types of content but should include longer posts that provide information that helps people. Information that is not about people joining your business. This helps people see that you are interested in serving others and can be trusted to be genuine when you do share information about your business.
The information you post should be of a type that attracts people who are interested in business. Just saying Good Morning every day, or posting about the news or weather, sharing videos of food or cats, while they may get a lot of attention and interaction, are not necessarily attracting the people you want to be attracting to your profile. Doing these things occasionally may be all right, but I wouldn’t suggest doing this as the majority of the content.
Your posts provide also a place for your friends to interact with you. You should reply to each comment and use a mix of different responses including emojis, gifs, stickers, and all the various options Facebook has. These raise attention.
Even better than informational posts are pictures and videos. Videos especially where you get on camera and are seen help people to get to know you. This will lead down the road to trust if you are providing good value.
I have been taught that the mix of different types of content can include stories, inspirational thoughts, things that make people think, or even challenging posts, controversial ones (without getting into politics or religion which can offend a lot of people), or curiosity posts.
Content has another great bonus- the people who interact with your content have already shown interest, and they are a natural and good starting point when you start private messaging people. If you notice the number of people interacting going up over time this is a good sign that you are moving in a good direction.
How to put out the word about your business (and how not to)
I mentioned curiosity posts. This is an occasional post (don’t do it every day) where you talk about your business opportunity without using the name of it. Say why you are doing it, or what one of the benefits is. There are lots of ways to do curiosity posts but it should never identify the company.
Right now there are also lots of reports of government agencies coming after companies so here are some other things to avoid.
I hate to be the bearer of bad tidings. But these are important rules to follow.
Don’t mention how much money people can make. This is called a “money claim” and the US government agency the FTC, Federal Trade Commission considers that a form of enticement, or an illegal form of advertising that leads people to think that success will be easy or is guaranteed. Even if you say it’s not guaranteed, it is not advisable to say the amount of money. Some other things you should not do: Don’t talk about the Coronavirus, or even use the word Virus. Don’t make health claims about nutritional products. This is considered illegal advertising also. There are some other things but that’s the part I remember best. Network marketing trainer Ray Higdon has posted a lot of good content about this recent development.
You can talk about the number of people on your team, or about people making sales, but never show a check or post how much money you are making. I hope everyone listens to this.
Businesses are being forced by the FTC to kick out distributors and members who violate these rules.
I would hate for you to be making money in an opportunity, or getting close to it, and then suddenly, bam, you’re no longer in there. Even if you didn’t know, the company may have no choice but to remove you.
Back to my positive information.
You can also send people links to good information about the business inside private messages, and this is the main method I have learned for doing business transactions on Facebook. Even there, you are not sending the message with information unless the person is open to learning what you do. There’s still lots of room to be an individual and interact socially, and don’t be strict about sticking to a script if you are using one. You want to personalize it to suit the circumstances, without deviating too far from the language that is effective at helping people realize they have a need that your product or service can help solve. It is not about manipulating people, it is about helping people.
Build up your friends list
This is another component. The maximum number of friends on Facebook is 5000 but I have been taught that 2000 is a good number to be starting with. If you are not at that number you need to be adding friends daily.
Ideally you want to find people to add as friends who are actively involved with other business leaders, and interacting with positive business-oriented posts (not people who blast their ads all over the place or join a million advertising groups, only a slight exaggeration).
Have an effective system and follow it consistently
Consistency is a key to online success, no matter where you are. Follow the steps you are taking daily. This includes adding friends, reaching out to message friends, posting regularly, and interacting with others’ content.
Anyone can learn to attract people to their profile by using the methods I have described. I hope this information is helpful.
Facebook is such a great platform for finding people for a business that I feel everyone should be doing it who is in online business. There may be some exceptions, but I would not be looking for a reason to consider yourself one of them. You have billions of people you can reach on this site, why wouldn’t you want to be on there?