Attraction Marketing on Facebook: How to Get People Coming to You

I have been working on my Facebook profile for over a year, and I have learned some good tips about how to do attraction marketing on Facebook. I would like to share them with you here. I picked up some of these things from a former company that specializes in teaching about social media, and also some from more recent ventures with excellent training on this subject.

What do I mean by Attraction Marketing?

Perhaps you already familiar with this term. If not, I will just say that a lot of people have an aversion to selling, or chasing people. Attraction Marketing is about getting people to approach you to find out what your business is. This is very possible if you know how. You can get it so people are asking to be your friend, and asking what you do.

Step 1: Profile Setup

First of all, you have to set up the profile properly. It is best to be friendly and not openly promoting your business on your Facebook profile. So if you have pictures with the name of your business, you need to change them. If you have a bunch of business links under your name, you need to remove those as well. You can have some links but they need to be to free content that you are sharing to be helpful, and not to something that is making you money.

This may seem counter-intuitive. How am I supposed to promote my business, you may be saying, without mentioning it?

There are ways.

There are some big exceptions to these suggestions or rules. If you are an Influencer (i.e. you already have a large group of people following you) then you don’t need to do this. If you have ways of promoting your business that don’t rely on social media you may be able to get away with it too. If you are primarily providing tools or services to other businesses rather than seeking out individual members or customers then having your business information visible may work. I am only speaking of the ordinary, non-Influencer business entrepreneur who is struggling to get people onto your profile.

It is also helpful to fill out your About section and include the personal details like your location and your birth date. These help people see that you are being open about yourself and helps them relate to you.

Another big one – your pictures. In particular, you want your profile picture to be a picture of you, smiling and looking into the camera. Not a picture of your cat or your kids, YOU. It is YOU that you want people to be attracted to, so use a nice-looking picture. Also, it is suggested to use your real name, for the same reasons, establishing trust and personal connections.

This is part of what we call Personal Branding. Another aspect of this would be, if you have social media profiles for your business on other platforms, use the same name and pictures for all of them so you are easy to identify as being the same person.

Step 2: Give and Take

In other words, be SOCIAL on social media. Like and comment on other people’s posts, join groups and participate there. Don’t be blasting people with your business links but act like a normal person. This will go a long way.

Also you don’t want information about your business to be in the first message you send someone when they become your friend. You need to establish that relationship first. Ask what they do, find out if they are having issues or problems. And then if your business or product can help with that problem it is okay to send them information.

Step 3: Good Informational Content

Ideally you want to be posting at least 3 times a week. These posts should be a mix of different types of content but should include longer posts that provide information that helps people. Information that is not about people joining your business. This helps people see that you are interested in serving others and can be trusted to be genuine when you do share information about your business.

The information you post should be of a type that attracts people who are interested in business. Just saying Good Morning every day, or posting about the news or weather, sharing videos of food or cats, while they may get a lot of attention and interaction, are not necessarily attracting the people you want to be attracting to your profile. Doing these things occasionally may be all right, but I wouldn’t suggest doing this as the majority of the content.

Your posts provide also a place for your friends to interact with you. You should reply to each comment and use a mix of different responses including emojis, gifs, stickers, and all the various options Facebook has. These raise attention.

Even better than informational posts are pictures and videos. Videos especially where you get on camera and are seen help people to get to know you. This will lead down the road to trust if you are providing good value.

I have been taught that the mix of different types of content can include stories, inspirational thoughts, things that make people think, or even challenging posts, controversial ones (without getting into politics or religion which can offend a lot of people), or curiosity posts.

Content has another great bonus- the people who interact with your content have already shown interest, and they are a natural and good starting point when you start private messaging people. If you notice the number of people interacting going up over time this is a good sign that you are moving in a good direction.

How to put out the word about your business (and how not to)

I mentioned curiosity posts. This is an occasional post (don’t do it every day) where you talk about your business opportunity without using the name of it. Say why you are doing it, or what one of the benefits is. There are lots of ways to do curiosity posts but it should never identify the company.

Right now there are also lots of reports of government agencies coming after companies so here are some other things to avoid.

I hate to be the bearer of bad tidings. But these are important rules to follow.

Don’t mention how much money people can make. This is called a “money claim” and the US government agency the FTC, Federal Trade Commission considers that a form of enticement, or an illegal form of advertising that leads people to think that success will be easy or is guaranteed. Even if you say it’s not guaranteed, it is not advisable to say the amount of money. Some other things you should not do: Don’t talk about the Coronavirus, or even use the word Virus. Don’t make health claims about nutritional products. This is considered illegal advertising also. There are some other things but that’s the part I remember best. Network marketing trainer Ray Higdon has posted a lot of good content about this recent development.

You can talk about the number of people on your team, or about people making sales, but never show a check or post how much money you are making. I hope everyone listens to this.

Businesses are being forced by the FTC to kick out distributors and members who violate these rules.

I would hate for you to be making money in an opportunity, or getting close to it, and then suddenly, bam, you’re no longer in there. Even if you didn’t know, the company may have no choice but to remove you.

Back to my positive information.

You can also send people links to good information about the business inside private messages, and this is the main method I have learned for doing business transactions on Facebook. Even there, you are not sending the message with information unless the person is open to learning what you do. There’s still lots of room to be an individual and interact socially, and don’t be strict about sticking to a script if you are using one. You want to personalize it to suit the circumstances, without deviating too far from the language that is effective at helping people realize they have a need that your product or service can help solve. It is not about manipulating people, it is about helping people.

Build up your friends list

This is another component. The maximum number of friends on Facebook is 5000 but I have been taught that 2000 is a good number to be starting with. If you are not at that number you need to be adding friends daily.

Ideally you want to find people to add as friends who are actively involved with other business leaders, and interacting with positive business-oriented posts (not people who blast their ads all over the place or join a million advertising groups, only a slight exaggeration).

Have an effective system and follow it consistently

Consistency is a key to online success, no matter where you are. Follow the steps you are taking daily. This includes adding friends, reaching out to message friends, posting regularly, and interacting with others’ content.

Conclusion

Anyone can learn to attract people to their profile by using the methods I have described. I hope this information is helpful.

Facebook is such a great platform for finding people for a business that I feel everyone should be doing it who is in online business. There may be some exceptions, but I would not be looking for a reason to consider yourself one of them. You have billions of people you can reach on this site, why wouldn’t you want to be on there?

13 thoughts on “Attraction Marketing on Facebook: How to Get People Coming to You”

  1. Thanks for the information! I had no knowledge over the FTC rules, so that was very good to know.

    I had a little craft business that I made a Facebook page for about a year ago, but was pretty unsuccessful with it. I definitely broke a lot of the rules you have posted on here, and wish I had this information when I first started it!

    Reply
    • Thanks for the comment. Yes it’s hard keeping up with updates unless you’re on regularly. I also follow a marketing trainer named Ray Higdon who has been keeping on top of this news.

      In terms of attracting people, you might get away with some deviation if you have good attractive images and videos, etc. Crafts definitely sounds like something with a potential to attract good people, sorry to hear about the issues you had.

      Best wishes with your new website.

      Reply
  2. Interesting article have bookmarked this for the future reference, maybe because I have quite an interest in this topic. Thanks for sharing
    Jason 🙂

    Reply
  3. Good evening, Bryce. This is a highly informative article. I’ll be the first to admit that I’m a little leery of using Facebook for my business (due to its interaction restrictions, privacy issues and recent account hackings). I have a personal Facebook account, but I barely use it. I’m not sure how well my business will bode without it, but I would like to grow my business without the use of social media. If push comes to shove, and I do decide to use Facebook, I will definitely come back to this article for more information! God bless you!

    Reply
    • Thanks for the thoughts – it’s true that a lot of people have these concerns but the sheer size of the audience makes it seem like an important tool, to me. Not everyone agrees.

      There are plenty of other options when it comes to putting out the word, even if it’s not something people think of as a big social media site. I may write a piece in the near future about alternate ways of sharing information about your business outside of the major social media companies. You may find one there that you are comfortable with.

      I am interested to know what you mean by “interaction restrictions” because the main concerns I have heard about this were about political ideas and alternatives to the mainstream news. I am not sure how this would affect business content, or religious content such as on your site.

      Reply
  4. Thank you, Bryce, for the article, I’m sure the post may be very helpful particularly for starting bloggers. I use Facebook users to attract to my blog. I have a couple of questions that you may know answers. 1. I noticed you did not show the number of likes or shares on your blog. I’m curious, why. I think if your post got lots of likes, showing them is better than hiding, kind of additional sign of post popularity. What do you think? 2. I noticed that 98% of likes my post gets the first two days after publication on FB. I’m curious why it doesn’t go viral. Thank you. Have a great weekend! Max.

    Reply
    • Max, thanks for the questions, appreciate the comment.

      According to the instruction I have had about writing a blog, it’s not a good idea to promote the blog onto social media until you have around 50 to 100 articles. So far I am around 25 articles. I may start sharing soon. Push my limits a little.

      I recently had a stretch over 4 months when I didn’t post on this site so whatever cumulative edge I was building on Google search is gone. But I want to write a few more before I start sharing them to Facebook.

      However, to this point I have not shared my blog posts onto Facebook or other social media. My only connections to the blog are from organic Google searches and my profile on Wealthy Affiliate. So I don’t have likes or shares for my articles yet. That day will come soon and then I will certainly add that information on the blog.

      As I understand it, what makes a post go really viral is what happens in the first HOUR after you post, not the first two days. I have not heard of it happening just from Likes, I think it is based on Comments, which you did not mention in your question. The best times to post, if your target audience (a majority of your friends) are in the US, are between 6 to 8 am US Eastern, or between 1 to 3 pm. However, you can boost your post by replying to comments twice a day to keep it in your friends’ newsfeed.

      It also matters how many friends you have and how much you engage with their content. Which will lead to them engaging on your content, at least a large percentage. The ones who don’t engage eventually you will want to unfriend. Having lots of friends not engaging also hurts you on the algorithm.

      Also, I just tried to check out your Facebook but it looks like you only have a link to share your article on my feed. Not a link to see your profile. If you look at my social media icons, I have both on this website.

      Without seeing your Facebook posts, I don’t know whether or not you know this, so I apologize if I’m explaining too much. But one other consideration. Are you putting the link to the blog in the body of the message or in a comment? In my experience, and according to everything I’ve been taught in multiple businesses, putting a link off Facebook goes against the algorithm, which wants to make people stay on there longer, and so Facebook shows your post to fewer people. This doesn’t happen if you put the link in a comment.

      How many Likes (and Comments, even more important in the algorithm) are you getting on your posts when you link to your blog, and are you doing the things I mentioned here? Did you find any of that helpful?

      Reply
  5. I started my WA journey about 2 years ago but soon had quit, and a few months ago came back again. I know about FB strategies almost nothing. I’m not sure that my social sharing plugin allows doing the same as you did on your blog. And what I’m doing, is just sharing a post-link in some relevant groups where I have been subscribed. And some of the posts have got more than 140 likes. Unfortunately, only a few comments. Mostly they comment in FB groups, not on my site. “Are you putting the link to the blog in the body of the message or in a comment?”. Usually, I put the name of the post followed by a short introduction text and then the phrase “Read more:” and the post URL. I rarely comment on my posts, just only if I feel that somebody needs help.
    I’m not sure that I’m doing everything you mentioned above. Btw I’m using Sassy Social Share plugin, can I ask you which one you have on your blog.
    Thank you so much for your hints, they are really helpful.

    Reply
    • It’s called Social Media and Share Icons. What you’re doing still looks good. Is that how you got a Like option on your actual website? Mine does not offer that.

      Reply
    • Comments on your posts on Facebook will still cause more people to see it, although it’s more important on your profile than in a group. If the group has a lot of posts a day, it will keep the post near the top if people are looking at Recent Activity. Obviously, you want them to come over to your website, but getting all that engagement on Facebook is a good thing too.

      It sounds like you’re putting the URL in the body of the post, but below the “Read more” section. Even though you can’t see it without clicking “Read more”, this may still prevent people from seeing the post on their newsfeed and so they would have to come into the group to see your post.

      One more detail, is the type of groups. Some groups get a lot more comments on posts than others. A lot of marketing and advertising groups, for instance, everyone is there just to do their own post and hardly anyone reads what other people wrote. Those are not ideal places to share. What type of groups are you using?

      I’m glad you returned to working on your blog. It seems to cover the topic pretty well.

      Reply

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